Driving adoption for (AI) transformations
AI is reshaping how work gets done and like other business changes, most transformations fail without leadership, clarity, and adoption. That’s where we come in. Backed by deep expertise in leadership and operational excellence, we help you lead the change.
We ensure the benefits of (AI) transformations — by leading the change, structuring execution, and making adoption stick.
Trusted by Forward-Looking Organizations
Why (AI) adoption is 'hard'?
Everyone’s investing in innovation like AI. Few see the results.
Most organizations underestimate what it takes to change how people work. They roll out tools. Launch pilots. Train teams. But without clarity, leadership, and ownership, transformation doesn’t take hold — and adoption stalls.
Why most efforts fail:
- Tech is deployed without changing how teams work
- Leadership isn’t aligned or engaged
- There’s no framework for adoption
- Employees don’t see what’s in it for them
- Processes revert to old ways of working
What we do differently
We focus on what others ignore: the transformation behind the technology.
We draw from proven change management frameworks like ADKAR and Kotter — but what sets us apart is how we make adoption happen in the field, through grounded leadership and outstanding expertise in operational excellence.
Our approach combines strategy, leadership, and structure — so change is adopted, not resisted.
✔ Leadership that drives clarity and ownership
✔ Operational excellence that embeds new ways of working
✔ Adoption strategies that scale across teams
All our services are focused on delivering real adoption, not just plans.
We offer Advisory, Project Sourcing - Leadership & Coaching Read more ->
Our latest Case Study - Luminus B2B
From project change to a culture of transformation
Context
We were initially asked to support the change management for a strategic digital project within the Luminus B2B business unit. As we stepped into the mission, it became clear there was a bigger opportunity: not just to deliver change for one project, but to help establish the foundations for a broader culture of change and growth.
Our Approach
We expanded the scope from project execution to enabling transformation at scale. This included:
- Training the leadership team in leading change as a core competence
- Establishing a change sponsor and change agent network
- Structuring stakeholder consultation to better align business requirements and decisions
- Simplifying and structuring strategic communication across programs
- Coaching individual leaders to increase clarity, ownership, and confidence
- Delivering standard change assets including communication and training plans
Results
- A clear change governance and leadership framework in place in less than 6 months
- +30 percentage points increase in perceived pace, involvement, and positivity of change
- ~50% improvement in overall employee engagement in less than 12 months
- Stronger alignment between strategy, communication, and execution
"When Anima started, our engagement index was quite low, and we were facing difficulties implementing strategic transformation plans. Thanks to the leadership and the tailored change framework introduced by Anima, we saw an improvement of around 50% of our engagement index and developed a clear strategy to implement our plans. These efforts helped us create a culture of change and a new way of working that has been tremendously beneficial to the whole team.”
About the founder
I'm Soufiane
I help organizations turn strategy into adoption.
With over 15 years of experience in operations, change, and leadership development, I lead transformations that deliver — especially when the challenge is adoption, not design.
I’ve worked with corporates and scale-ups to drive performance, build change capability, and align leadership in complex environments.
My mission with ANIMA is simple: to make transformation work — by equipping leaders and teams with the structure, clarity, and ownership they need to move.
What customers say about us
Soufiane has a unique ability to inspire and guide in a lighthearted manner while upholding the company's values. He 'brings joy back into the job,' 'going the extra mile,' and 'providing the necessary tools.' He looks beyond the individual and provides clear insights, all while communicating in straightforward, no-nonsense language.
When Anima started, our engagement index was quite low, and we were facing difficulties implementing strategic transformation plans. Thanks to the leadership and the tailored change framework introduced by Anima, we saw an improvement of around 50% of our engagement index and developed a clear strategy to implement our plans. These efforts helped us create a culture of change and a new way of working that has been tremendously beneficial to the whole team.
I highly recommend anima for their exceptional service. They listen to our needs, create tailored proposals, and focus on delivering results. What sets them apart is their willingness to evaluate and recalibrate their approach for continuous improvement. A truly reliable partner.
I want to express our deep gratitude for your exceptional collaboration with our team. Your expertise has been invaluable in helping us achieve our goals. Thank you for your dedication to our project. Looking forward to working together again soon.
